Reasons Why Logos Fail

A Logo is one of the essential brand identity for a business. It is a visual as well as a textual representation of the business. The potential customers get attracted to the companies firstly based on their logo.

But not all companies can make their visual representation proper, and hence, their brand image miserably fails. Here are some common mistakes collected by the white label logo reseller companies over the years.

Either too Flat or too Complex

Yes, Nike's logo is simple and worked well. But, the time has gone when companies could prefer simple logos. Being minimalistic is excellent, but not all designers can curate the best logos out of it.

Even if the logo is abstract, it is sure to backfire. The logo design white label companies believe logos should be such which can convey the brand message easily. Logos with a lot of detailing is not only difficult to understand by would affect the quality of printing.

Use of Poor Quality Images

Selecting high-quality images is a mandatory aspect while creating a logo. Logos are used everywhere, be it on the web or print, image quality should be the main focus.

Vector images can make logos look great! It is suggested by the white label logo reseller companies to use CorelDraw and Adobe Illustrator while creating logos. Using a raster image or image with watermarks on them strictly forbidden to use. The outsourcing of the logo becomes difficult too.

Use of Too Many Effects

Colorful logos are famous, but over embellishing them is a complete NO-NO. Yes, clients would ask to incorporate colors within logos or even typographic, but overdoing them could crash the whole idea behind it.

For example, the logo of the Olympics rings, they have five colors, but all placed neatly. The leading white label logo reseller company directs not to use too many filters. The quality of the image would hamper the whole logo.

Logo design requires a lot of effort, researching, and a considerable amount of practice. Therefore it is best advised by the logo design white label companies to keep up the inspirations and try out different logos.